Hypnotic Writing Techniques
Continuation of Lesson 18 from You Can Make
Money Writing
Do hypnotic writing techniques really work? I was a bit skeptical
when I read about these "hypnotic sales techniques,"
but I went ahead and tried them to promote my Brainpower Newsletter.
I immediately saw results. In fact, I got four times as many
subscribers from the same amount of traffic to my site. With
clear results like that - repeated many times as I tried the
techniques again on other websites - I am convinced they work.
It is more difficult to use such methods in an article, but
not impossible. I'll introduce you to just one of the dozens
of "hypnotic" writing techniques I learned, and show
how you might use it in an article. By the way, you can just
call these good writing techniques - they won't truly hypnotize.
Hypnotic Phrases
These are phrases that really involve the reader, so they
subsequently follow your every word. They can include questions,
words that create curiosity, and words that cause the reader
to create a scene in their imagination. Here are some examples:
Imagine having the house of your dreams...
You probably already know...
Are you beginning to see...
Wouldn't it be amazing if...
Picture this...
That's all it takes...
Whether you believe it or not right now...
What would you do if...
How would it feel if you could...
This is just a tiny glimpse into the power of...
The choice is yours...
Why not do it right now?
Free gift...
Obviously, these are very sales-oriented, meant primarily
for use in full-length sale's pages. Still, they can be used
in an informational article. Certainly the last one is easy;
"Visit the site now for your free gift."
To use them to "get the click," start early in the
article. A fishing article might start with "Imagine you
are on at your favorite lake at dawn. You select the perfect
lure and make your first cast..." Create the scene, and
then you can continue with an article on choosing the right lures,
and finish with an enticing resource box link.
The point isn't just that you kept the reader interested,
though. You also painted a picture in his mind that draws him
in. Done right, it even puts him in a "buying mood"
by the time he clicks that link to your website.
Another example: "How would it feel if you could simply
talk to make money? Wouldn't that be great? Well, that is what
you will be doing once you start writing simple articles for
online distribution." This "hooks" the reader,
who probably is imagining how nice that would be. Of course you
then give him good information in the article - but he needs
to come to your website to learn more.
A Gift for a Click
Okay, you gave the reader excellent information, and hinted
at more. She sees the link to your site. What more can you do
to get her to click?
Give a gift. It can be an e-book, a report, a how-to guide,
a newsletter, or a course. If you don't want to learn how to
make PDF e-books or set up email courses on auto-responders,
you can still make a "guide" to something right on
your site, then mention it and link to it in your resource box.
Leading Them to That Link
People devour information. They want more. Your job as a writer
of online articles is to give them information and tell them
where they can get more - at your website, of course! However,
you can't blatantly promote your website in the article. That
not only turns off readers, but it will get your articles rejected
at most directories, or even cause them to close your account.
Your "sales pitch" and the link to your website
must be confined to the author's resource box. However, this
doesn't mean you can't "lead" the reader to that link
and on to your site. How do you do that? Drop hints and subtle
reminders.
Suppose you have a website about saving money. Your article
is Ten Ways To Save On Groceries. Introduce that list something
like this: "Here are a few of the many ways you can save
money on groceries." The point is to remind the reader that
there are more ways. Include good information, but then, in the
resource box, put something like, "For more ways to save
money on groceries, and a list of the cheapest foods, visit..."
All information is incomplete. Not even a 500 page book can
tell a reader everything they could know about a subject, and
certainly a seven-paragraph article can't. Hint at that incompleteness,
and refer the reader to your site for more information (in the
resource box of course) .
Specificity can help here. If you have a web page that lists
18 ways to improve a relationship, create an article called Six
Ways to Improve A Relationship. You might introduce your six
ways with something like," There are 18 basic ways to improve
a relationship. Here are six you can start using today. Then,
in the resource box, say something like, "For the other
12 ways to improve a relationship, visit..." You may want
to link directly to that page.
Continues with Lesson 19 here... Copyright
Violations
Note: This is part of the book, You Can Make Money
Writing. There are links to all the all the lessons/chapters
on the home page.
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