Internet Glossary
Above the Fold: The part you see once the web page
has loaded.
Adsense: A Google program. You put targeted ads on
your pages, and earn a percentage of the price per click paid
by the advertiser.
Adware: AKA "spyware." Programs hidden within
free downloaded software that transmits your information by internet
to advertisers.
Adwords: Google's Pay Per Click (PPC) advertising program.
You pay only when someone clicks through to your site.
Affiliate: A web site owner that promotes a merchant's
products and earns a commission for referring clicks, leads,
or sales.
Affiliate Agreement: The terms that govern the relationship
between a merchant and an affiliate.
Affiliate Program: A program in which a merchant pays
commissions to you for generating clicks, leads, or sales from
links on your site. Also called associate, partner, referral,
and revenue sharing programs.
Affiliate Program Directory: A website with information
on many affiliate programs.
Affiliate Link: Special code in a graphic or text link
that identifies a visitor as having arrived from your site.
Affiliate Network: A company that handles the affiliate
programs for many merchants, simplifying the process for you
and the merchants.
Associate: Synonym for affiliate.
Autoresponder: A program that sends replies automatically
by email. When a visitor subscribes to your newsletter, for example,
the welcome message and first issue are sent automatically. For
more information visit Aweber
Autoresponders.
Banner Ads: Ads in the form of a graphic image.
Blog: Short form of 'web log', basically a journal
available on the web.
Browser: The program that lets you access and read
hypertext documents on the Web.
Click: When a user enters a site or page by way of
a link.
Click-Through Ratio (CTR): Percentage of visitors who
enter a web site by way of a specific link.
Cloaking: Hiding the HTML code content of pages.
Commission: The income you're paid as an affiliate,
for generating a sale, a lead or a click-through to a merchant's
web site.
Contextual Link: Links placed within the relevant text.
Conversion: When a visitor becomes a customer.
Conversion Rate: Percentage of visits to a site that
convert to a sale. Three sales on 150 visitors would be a 2%
conversion rate.
Cookie: Piece of code placed in your browser that provides
information when you return to a site. Information can be on
user preferences, or login and registration information.
Cost per Acquisition (CPA): What you pay to get a customer.
Cost per Click (CPC): What you pay when a visitor clicks
on one of your ads.
Cost Per Thousand (CPM): What you pay for 1,000 impressions
of an ad.
Domain Name: The name that identifies a site - most
commonly www. - followed by whatever, and then .com, .net or
other "extension."
Doorway Page: Also called gateway pages, entry pages,
or portal pages, these are pages used to improve search engine
placement. Some search engines drop sites from their indexes
if the existence of doorway/gateway pages is detected.
Download: To transfer a file from another computer
to your own.
Email: Short for "electronic mail," a message
sent to another across the Internet. Examples of the most common
format : johnpublic@hotmail.com, publicjohn@yahoo.com, monkeylove@juno.com,
etc.
Email Link: A link contained in email, often in a signature
file.
Email Signature (Sig File): A message (often a link
to your site) embedded in every email you send.
Graphic Interchange Format (GIF): An image file format,
usually used for simple files, while a JPEG file is the preferred
format for photographs.
Hit: One request for a single item on a web server.
A page with three graphics would count as four hits, for example;
one for the page and one for each graphic.
Home Page: The primary HTML page of a web site, also
called a "landing page," or "index" page.
Hypertext Markup Language (HTML): This is the primary
"language" that internet documents are created in.
Impressions: How many times an advertising link is
displayed.
Internet Service Provider (ISP): A company that provides
you access to the internet.
IP Address: A number consisting of four parts separated
by dots (134.185.765.2) that identifies every computer on the
internet.
Javascript: Programming language developed by Sun Microsystems
for writing downloadable programs that can be immediately run
on your computer, if you have a browser compatible with Java.
Small Java programs can include date displays, calculators, and
more.
Keyword: A search term used to get information from
a search engine. Can be a word (fishing) or a phrase (ice fishing
poles). These are the words that visitors use to find your site
in the search engines.
Keyword Density: How frequently a keyword is found
on your page. Ten times in a page of 200 words would be a KW
density of 5%.
Link: Words or objects that, when clicked, take the
visitor to a particular page.
Link Popularity: The number of web sites linking to
yours.
Meta Tags: Information tags in the header of your HTML
pages (not visible to site visitors).
Multi-Level Marketing (MLM) : Also called Network Marketing,
MLM involves selling products through a group of independent
distributors who sponsor other people to do the same. You generally
get a part of the income of anyone that you sponsored.
Newsgroup: An online discussion devoted to a particular
topic. Usually takes the form of electronic messages called "postings,"
which anyone with a newsreader (standard with most browsers)
can post or read.
Niche Marketing: Marketing and selling to a focused
market segment (chihuahua owner's, for example).
Pay-Per-Click (PPC): You pay only when the advertisement
is actually clicked. Also, an affiliate program where you receive
a commission for each visitor you refer to a merchant's web site.
Pay-Per-Sale (PPS): You receive a commission for each
sale of a product or service that you refer to a merchant's web
site.
Portable Document Format (PDF) : A distribution format
from Adobe Corporation that allows electronic information to
be transferred between various types of computers. The software
that does this is called Acrobat.
Profit: Net income after all expenses.
Real Simple Syndication (RSS): An XML-based format
for syndicating content.
Referring URL: The site a user came from to reach your
site.
Residual Earnings: Ongoing commissions affiliates get
for each sale a referred customer makes. Can be for a month,
a year, or the lifetime of the customer.
Revenue: Total income before your expenses.
Scumware: Software that is designed to display advertisements
in addition to it's primary function. (Gator, Ezula)
SPAM: Unsolicited commercial e-mail (UCE) or unsolicited
bulk e-mail (UBE). Junk mail.
Spyware: A program hidden in downloaded software that
transmits user information to advertisers.
Text Link: A link without a graphical image (just words).
Tracking Method: How an affiliate program tracks referred
sales, leads or clicks.
Tracking URL: A URL with your special code attached
to it, so visitors arriving at the site are tracked back to you
as the referrer.
Two-tier: Affiliate programs in which affiliates earn
commissions on their own referrals, and those of webmasters they
refer to the program.
Unique User: A unique visitor to your Web site.
Upload: To transfer a file from your computer to another
computer.
Uniform Resource Locator (URL): The address of a web
page (www.address.com/example.html).
Virus: A set of commands (programming) that will damage
a computer. They come attached to something, such as a text file,
email, photo, music clip, etc.
Web site: A collection of HTML pages under one domain
name.
World Wide Web (WWW, or Web): The part of the internet
containing "pages" of information, which can be read
using a browser.
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