The Resource Box
Continuation of Lesson 9 from You Can Make Money
Writing
The resource box at the end of your articles is meant to make
the sale. That means it needs to entice that reader to click
on the link provided - the one that goes to your website or blog.
Let's look at how that is accomplished.
Making The Sale
One way to improve that click-through rate is to tailor the
box to the article. I have standard resource boxes for each of
my websites, but I will often change them slightly to suit the
article. For example, if I write an article on how to save money
on auto insurance, I might have the following in my author's
resource box...
Copyright Steve Gillman. To learn more unusual ways to make
and save money, including six more ways to save on auto insurance,
and to get free e-courses and e-books, visit his website: http://www.UnusualWaysToMakeMoney.com
I simply inserted "including six more ways to save on
auto insurance" into my standard resource box for that site.
The reader most likely discovered the article while searching
for "save on auto insurance," or a similar keyword.
That makes a promise of more ways to do that a very good reason
to click through to the site, doesn't it?
By the way, I might link directly to a page on insurance tips.
Also, to use this strategy successfully, get in the habit of
making a page with a list of tips, and then using only half of
those tips in an article, so the reader has to come to the website
to get the others. Or you might have a page on "Ten Ways
To..." and have a "Nine Ways..." article with
a resource box that says something like, "For the tenth
and most powerful way to..." and then link to the page with
the whole list.
Keep in mind what the reader is looking for, and use that
to get them to your site. Suppose your website sells fishing
lures, and you wrote an article about the best ways to catch
walleye. It may have included a bit about the best walleye lures.
Why not have a chart on your site, showing the best lures for
each type of fish?
Of course you then mention this in the resource box: "Go
check out the Fishing Lure Chart at 999FishStories.com to find the right lure for
the fish you want to catch." That would be a compelling
reason for a fisherman to come to your site, right?
In some of my resource boxes I offer a free e-book. A free
gift is a great way to get them to your site. You can make an
e-book for free, by the way, and fast. How? One way is to just
collect your articles together to make a book. Or you can make
a one-page report listing the top twenty-five ways to do whatever.
There are ways to easily come up with gifts to offer readers.
I'll cover some of these later.
Author's Resource Box - What It Should Have
- Two to six sentences total.
- Your name, and possibly something about you that's relevant
to the article.
- A link to your website or blog or wherever you want the
reader to go.
- A reason for the reader to click that link.
By now you understand the importance of the author's resource
box. There are still some important questions, though, including
where to link to and why.
Continues here... Article
Links
Note: This is part of the book, You Can Make Money
Writing. There are links to all the all the lessons/chapters
on the home page.
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